98%
Of your site traffic remains anonymous and does not fill out a form or make a purchase, costing you money with marketing campaigns and adding little value to your business.
30%
Of abandoners buy from a competitor. Once the user is lost, it's unlikely to get them back. They are likely to be targeted by an array of alternatives.
Retarget Your Visitors Online and Offline
Email Campaign manager with managed delivery to trigger email to your leads.
Direct Mail
Direct Mail campaign manager with managed fulfilment to trigger direct mail to your leads.
Social
Social campaign manager allowing you to target your leads using custom audiences.
Display
Display campaign manager allowing you to target your leads with display ads.
Unlock the Power of Knowing Your Website Visitors
In today’s digital world, understanding who visits your website is key to boosting engagement and driving leads. However, identifying those visitors isn’t always simple. Not all website traffic is valuable, and separating real human visitors from automated ones can be a challenge. At Safe Sender, we specialize in pinpointing genuine visitors, providing you with actionable insights and some of the best match rates in the industry.
The Hidden Issue: Bots vs. Humans
Studies show that an alarming 50% to 75% of website traffic comes from bots. While some bots, like search engine crawlers, are helpful for SEO and site visibility, they aren’t potential customers. Bots don’t buy products or interact with your content in meaningful ways.
That’s where Safe Sender comes in. Our advanced technology filters through the noise to focus only on real, human visitors, delivering accurate data that helps you make informed decisions.
What Makes Safe Sender Stand Out: Superior Match Rates
At Safe Sender, we’re proud to offer industry-leading match rates, identifying an average of 25% of individual visitors. Here’s why that matters for your business.
Why It’s Important: Turning Insights into Results
- Real People, Real Data: We eliminate bot traffic, giving you a clear view of who’s truly engaging with your site.
- High-Quality Matches: We connect your visitors to over 70 data points, providing actionable leads you can trust.
- Relevant Insights: We exclude traffic from non-relevant sources like incognito browsing, VPNs, and international visits, ensuring the data you receive is highly relevant to your market.
Understanding who’s visiting your website is the first step toward converting those visitors into customers. But not all traffic is equal. Safe Sender focuses on identifying high-quality, real visitors, helping you:
- Improve Targeting: Leverage accurate data to refine your marketing strategies
- Boost Lead Generation: Personalize your outreach with precise contact information.
- Maximize ROI: Concentrate your efforts on engaging real prospects, leading to better business outcomes.
Conclusion: It’s All About Quality
In the world of website analytics, it’s easy to get caught up in the sheer volume of data. But when it comes to generating leads, quality always beats quantity. With Safe Sender’s superior match rates, you’ll be gathering insights that lead to real business growth—not just collecting numbers.
Safe Sender.ai Website Visitor ID Legal Compliance Onboarding
Welcome to Safe Sender.ai's Website Visitor ID Tool!
This document will guide you through the necessary legal compliance steps to ensure responsible use of our service in accordance with relevant laws. Our commitment to privacy and data protection is central to our operations, and we want to ensure the same for your use of our product. This document is provided for informational purposes only and does not constitute legal advice.
Ultimately, it is your responsibility to ensure that you are collecting and using personal information in compliance with all applicable laws and regulations. If you have any questions, please consult legal counsel.
Overview of Safe Sender.ai Website Visitor ID
Safe Sender.ai’s Website Visitor ID helps you identify and connect with visitors to your website by collecting information via a pixel installed on your site. This data includes usage information, device details, and personal information when provided by users. We use this information to build detailed visitor profiles, which can then be leveraged for personalized marketing and outreach.
Legal Compliance Requirements
You must maintain a CPRA-compliant privacy policy that includes specific disclosures about the data collection and usage facilitated by Safe Sender.ai. We recommend including the following language in your privacy policy:
When you visit or log into our website, we use cookies and similar technologies to collect certain information about your visit. This includes:
- Usage Data (e.g., pages visited, time spent, and links clicked),
- Device Information (e.g., IP address, browser type, and operating system), and
- Personal Data (e.g., email address or phone number, if provided).
We may combine this data with other information from third-party sources to create a complete profile of you. We use this profile for communication, including personalized advertising and promotional content based on your interests and browsing behavior. You may opt out at any time.”
Cookie Banner
You must implement a cookie banner on your website that:
- Obtains explicit consent from visitors before deploying cookies or similar technologies.
- Clearly informs visitors about the types of data being collected and their purposes.
- Offers visitors an option to opt out of data collection.
Data Handling Practices
Ensure that all data collected via the Safe Sender.ai pixel complies with applicable U.S. laws, with a particular focus on CPRA requirements for California residents. This includes respecting user rights to access, delete, or opt out of the sale or sharing of their personal data.
Frequently Asked Question (FAQ)
Yes, we only collect data from confirmed U.S.-located IP addresses. Our pixel does not collect or provide information from EU or Canadian users to ensure GDPR and PIPEDA compliance.
Your privacy policy must disclose the types of data collected through the pixel, the purposes for using the data, and that this information may be combined with third-party data to build user profiles. The language provided in the “Privacy Policy Updates” section can be used or customized with legal advice.
Your privacy policy must disclose the types of data collected through the pixel, the purposes for using the data, and that this information may be combined with third-party data to build user profiles. The language provided in the “Privacy Policy Updates” section can be used or customized with legal advice.
Your cookie banner should clearly inform visitors that cookies and similar technologies are used to collect data about their visit. Here’s an example:
“This website uses cookies and similar technologies to collect information about your visit for marketing purposes and to enhance your experience. By clicking ‘Accept,’ you consent to our use of these technologies. You can opt out at any time through our privacy policy.”
Yes, you can use the data collected via the Safe Sender.ai pixel for marketing, provided you have obtained the necessary consent from users and have disclosed this usage in your privacy policy. Ensure compliance with the CAN-SPAM Act if using this data for email marketing.
Under CCPA and CPRA, users have the right to:
- Know what personal information is collected about them.
- Request deletion of their personal information.
- Opt out of the sale or sharing of their personal information.
- Be free from discrimination for exercising their privacy rights.
You must honor opt-out requests promptly. Your privacy policy should explain how users can opt out of data collection and marketing communications, typically through an easy-to-use opt-out link or unsubscribe instructions.
Certain small businesses may be exempt from specific privacy law requirements based on revenue or the volume of data processed. For instance, under CPRA, companies with annual gross revenues under $25 million or handling personal data from fewer than 100,000 California residents annually may have limited obligations. Consult legal counsel for specific details.
Summary: By ensuring your privacy policy includes the appropriate disclosures, implementing a cookie banner, and adopting compliant data handling practices (including honoring opt-out requests), you can use Safe Sender.ai’s Website Visitor ID tool legally and respect your website visitors' privacy. For further questions, feel free to reach out to our support team or consult your legal advisor.